Multicultural Marketing

Hurray! It’s Hockey Night in Punjabi!

By: Evelina Silveira, President Diversity at Work What is more Canadian than hockey? Maple syrup or poutine? No, not even that! So what...

Pickles on Pizza: Is Your Customer Service Up To Par?

It’s a weekday lunch hour and my Russian friend Natasha and I, dart to Subway for our repas. Deviating from our regular sandwich...

Creating an Employer Brand to Attract New Canadians and Generation Y

An excerpt from Diversity and Inclusion on a Budget: How to have a more engaged and innovative workforce with little or no dollars...

Government Dollars Used to Spread Hate and Bias in Ethnic Media

Evelina Silveira, President, Diversity at Work – Publisher Inclusion Quarterly, and Diversity and Inclusion on a Budget. The other day I...